What Does Ringing the Trader Joe’s Bell Mean

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4The bells are a kind of Trader Joe’s Morse code. Those blustery PA systems just didn’t feel right to us, so we came up with a simple system to communicate, à la our maritime (Trader’s on the culinary seas) association. One bell lets our Crew know when to open another register. Two bells mean there are additional questions that need to be answered at the checkout. Three bells call over a manager-type person. And three short bells—two long bells—three short bells…now we’re just playing.”

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