4According to the Smithsonian, the inspiration for the slogan struck Henry J. Heinz while he was on a train. He saw an ad in a train car advertising “21 styles” of shoes and realized that “catchiness and resonance were far more important qualities for a company slogan than literal accuracy.” All about this 57 number on ketchup bottle you can read here.!https://www.rd.com/article/heinz-ketchup-bottle-57
